In late 2018, fashion powerhouse Calvin Klein announced its plans to call time on print advertising in favor of a “digital-first, socially amplified” marketing strategy. Bold commitments like this,...

SubCableWorld (SCW) the leading news and information service for the submarine cable industry, has completed an analysis of US offshore wind cable demand for a 10-year period from 2019 through 2028....

Marketing can be costly. There, I said it. Happy now, finance? Nothing like a spot of interdepartmental bickering to fuel debate, but true marketing is as fundamental to any business as the diligent...

  TSC is the publisher of two leading marine publications, Environment, Coastal & Offshore (ECO) and Ocean News & Technology (ON&T), and we learn about marine-based issues or...

How you can increase brand awareness and promote products in harmony When it comes to marketing, the question is which channels are the most appropriate for your company, what message should be...

I recently attended the much-celebrated Ocean Business conference, in Southampton (UK). As a relative newcomer to the industry, I was excited to immerse myself in the world of “hands-on ocean...

It seems like there’s a day for everyone and everything these days—June 6 was National Applesauce Cake Day here in the US—but June 8 is always a much sweeter celebration for us at TSC: World Oceans...

It can be a daunting task trying to shortlist which offshore equipment is the right fit for your project. Sure, the internet serves up an ocean of information, but who has the time to spend days,...

TSC is very busy these days, having a presence at three trade shows this week. Ocean Business in Southampton, UK, Suboptic 2019, which is being held in New Orleans, and the International Partnering...